Henry Heo

Hi! I build brand systems, shape stories, and experiment new things with AI.
Currently working at @Prophet.
Previously worked at @RoAndCo,
and @Barbarian.



01.   Neue Galerie New York
02.  HUSH Water
03.  STARCOAT

04.  Rolling Loud Festival
05.  ZOORINK!
06.  DUNDUN
07.  Barbarian 🔒
08.  Odds Magazine
09.  RAWWR

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©2026  
New York




STARCOAT 
2026

Brand Identity
Packaging Design
AI - assisted Art Direction
AI image creation
Motion Design

Starcoat is a modern dog hair and coat care brand designed to make everyday grooming simple and approachable. Created for a new generation of dog owners, the brand offers thoughtful, high-quality products that fit naturally into daily life.

Built around “Everyday Rhythm,” the identity celebrates the small, repeated moments of life with a dog, from brushing after a walk to drying off after a bath. A bold single-line system creates playful movement while reflecting different coat textures.

West Coast–inspired flash lifestyle photography brings a candid, optimistic energy to the brand, with confidently styled dogs taking center stage as the stars of everyday life.
Agency: Prophet Brand Strategy 
Verbal Strategy: Garrett Bohannan
Designer: Henry Heo