Henry Heo
Creative ToolsPlaygroundAboutContact

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy. Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
      and experiment new things with AI.
      Currently working at @Prophet Brand Strategy.
      Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

©2026
New York.   
Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

©2026
New York.   



Neue Galerie New York



Personal Project
2025

Museum Rebranding
Typeface Design
Motion Design


Neue Galerie New York is a museum dedicated to early twentieth century German and Austrian art and design, housed in a historic Beaux-Arts mansion. This rebrand draws from the building’s architectural ornament rather than its institutional rigidity.


Inspired by the staircase’s sculptural iron railing, I developed a custom serif typeface that reflects its sharp terminals and flowing tension. Translating wrought iron into typography, the identity introduces a more experimental yet historically grounded visual language.

The system was applied to Egon Schiele: Living Landscapes, aligning the exhibition’s themes of tension, decay, and renewal with the new identity.