FOCUS ART FAIR
LONDON 2024

Rebranding / Brand Identity

Held at Saatchi Gallery, FOCUS Art Fair is an international platform spotlighting sustainability, innovation, and rising global talent in art and design.

During its 2024 edition in London, I supported the brand’s digital and visual identity include redesigning the website for 10,000+ users, creating print & digital assets for 80+ gallery showcases, and optimizing its social media presence, resulting in 1,000+ new followers.

The fair’s collaboration with Roche Bobois and designer Jiang Qiong Er allowed me to work at the intersection of art, luxury, and cultural storytelling.

Role: Visual Identity, Web Design
Team: FOCUS Creative Team




















©2025 Henry Heo
New York