FOCUS ART FAIR
LONDON 2024


Held at Saatchi Gallery, FOCUS Art Fair is an international platform spotlighting sustainability, innovation, and rising global talent in art and design.

During its 2024 edition in London, I supported the brand’s digital and visual identity—redesigning the website for 10,000+ users, creating print & digital assets for 80+ gallery showcases, and optimizing its social media presence, resulting in 1,000+ new followers.

The fair’s collaboration with Roche Bobois and designer Jiang Qiong Er allowed me to work at the intersection of art, luxury, and cultural storytelling.
Role: Concept, Graphic Design, Website Redesign
Team: FOCUS Creative Team
Year: 2024


















©2025 Henry Heo

New York