Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy. Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
      and experiment new things with AI.
      Currently working at @Prophet Brand Strategy.
      Previously at @RoAndCo, and @Barbarian.

Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

©2026
New York.   
Henry Heo

Hi! I build brand systems, shape stories,
and experiment new things with AI.
Currently working at @Prophet Brand Strategy.
Previously at @RoAndCo, and @Barbarian.

©2026
New York.   



DunDun



Personal Project
2025

Brand Identity
Typeface Design
AI-assisted Art Direction
AI image creation
Motion Design




DUNDUN is a smoothie brand designed for people living fast-paced, busy lives where meals are often skipped or replaced by quick snacks.

While smoothies are typically seen as light refreshments, DUNDUN reimagines them as complete, drinkable meals. The brand focuses on creating smoothies that are quick, nutritious, and filling enough to support people throughout their day.

The name DUNDUN comes from the Korean word “dundun hada”, meaning satisfying and nourishing. It also echoes the English word done, capturing the feeling of completing a meal quickly and effortlessly.

By redefining the role of smoothies, DUNDUN proposes a simple solution for modern routines — allowing people to nourish themselves even when time is limited.

Meal, done.